Drugstore.com unveils allergy, eco-friendly product e-commerce sites

Share this article:

Online retailer Drugstore.com launched two e-commerce sites, AllergySuperStore.com and TheNaturalStore.com, last month. The sites target allergy sufferers and eco-friendly shoppers, respectively.The Bellevue, WA-based company's creative and IT departments developed the two portals, according to Anne Marshall, director of PR for Drugstore.com.

“As a company, one of Drugstore.com's growth strategies is to develop a number of microsites targeted at a certain customer or category,” said Marshall. “We've already launched AtHisBest.com and SexualWellBeing.com.”

AllergySuperStore.com also sells over-the-counter medicine, cleaning products and gluten-free foods.

Marshall added that AllergySuperStore.com “has a wide selection of remedies including natural remedies and also items to create allergy-free environments, such as air filters and mattress covers.”

TheNaturalStore.com sells beauty, personal care, vitamin, health, herbal remedies and fitness products. All products on the site are chemical-free, not tested on animals and contain no artificial colors, dyes, mineral oils or petroleum, according to a company statement.

Drugstore.com also manages other e-commerce sites, including Beauty.com and  VisionDirect.com.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.