Drugstore.com Sales Rise 32% to $145.3M for 2001

Share this article:
Drugstore.com yesterday posted $145.3 million in sales for 2001, a 32 percent increase from the $109.9 million reported for 2000.


Fourth-quarter net sales were $43.4 million, up 20 percent from $36.2 million in the year-ago period.


Yet the Bellevue, WA-based company reported a net loss for 2001 of $282.8 million, or $4.28 per share, compared with a net loss of just over $193 million, or $3.56 per share, a year earlier. For the fourth quarter, the company's net loss surged to $182.9 million, or $2.75 per share, from $43.2 million, or 68 cents per share, in 2000.


The company said that its average net revenue per order increased in 2001 to $67, up $13 from the previous year. Pharmacy sales accounted for 54 percent of net sales in 2001. It also said that annual revenue per active customer rose $50 in 2001 to $150.


Drugstore.com forecasts net sales of $200 million for 2002. It expects net sales of $40 million for the first quarter. It hopes to acquire 800,000 to 900,000 new customers in 2002 and 185,000 to 190,000 in the first quarter.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.