Drugstore.com Sales Rise 32% to $145.3M for 2001

Share this article:
Drugstore.com yesterday posted $145.3 million in sales for 2001, a 32 percent increase from the $109.9 million reported for 2000.


Fourth-quarter net sales were $43.4 million, up 20 percent from $36.2 million in the year-ago period.


Yet the Bellevue, WA-based company reported a net loss for 2001 of $282.8 million, or $4.28 per share, compared with a net loss of just over $193 million, or $3.56 per share, a year earlier. For the fourth quarter, the company's net loss surged to $182.9 million, or $2.75 per share, from $43.2 million, or 68 cents per share, in 2000.


The company said that its average net revenue per order increased in 2001 to $67, up $13 from the previous year. Pharmacy sales accounted for 54 percent of net sales in 2001. It also said that annual revenue per active customer rose $50 in 2001 to $150.


Drugstore.com forecasts net sales of $200 million for 2002. It expects net sales of $40 million for the first quarter. It hopes to acquire 800,000 to 900,000 new customers in 2002 and 185,000 to 190,000 in the first quarter.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.