Drugstore.com Loses $15M for 3Q

Share this article:
Drugstore.com said yesterday that it lost $15 million during the third quarter, an amount less than half of the company's loss suffered during the same period last year.


The loss of 23 cents per share was better than most Wall Street expectations, as analysts had projected a loss of 27 cents to 30 cents per share, according to reports.


Though the e-tailer continues to improve results, its target date for pro forma profits is three years away.


Shortly after the Sept. 11 terrorist attacks, Drugstore.com reiterated its third-quarter guidance, saying the events would have minimal effect on its earnings.


During the quarter, sales rose 32 percent compared with the year-ago period to $35 million, as the average order size increased to $66.


Drugstore.com added 150,000 new customers during the quarter, bringing the total to 2.1 million. Drugstore.com mailed its first catalogs during the quarter as it implemented a phone order service.


Drugstore.com expects to lose $19 million in the fourth quarter on sales of $40 million to $41 million.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.