Drug Marketers Spend to Ensure Success

Share this article:
Pharmaceutical marketing executives spend between $100 million and $500 million on marketing efforts to ensure the ongoing success of their products, according to a study published by Best Practices LLC, Chapel Hill, NC.


Top pharmaceutical companies typically spend 20 percent of their marketing budget on pre-launch market research and activities, the study found. The companies spend the remaining 80 percent of their budgets on launch and post-launch marketing activities.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions