Drtv

Home Skinovations launches national DRTV, Web initiative

Mary Elizabeth Hurn November 18, 2009

Israel-based aesthetic device manufacturer Home Skinovations is running an integrated DRTV and Web campaign for its Silk'n SensEpil product, an at-home hair-removal device. The ads drive viewers to www.Silkn.com and the company's 1-877-DO-SILKN toll-free number. Tom Goslau, VP of marketing and business development for Home Skinovations, described the ads as "brand-response television."

Skin care company Avvaa tests DRTV effort

Nathan Golia October 05, 2009

Avvaa, a Canada-based seller of skin care products, launched a two-week DRTV test in the US on October 5. The test features two-minute, 60-second and 30-second spots on 100 stations. The spots aim to drive Internet and phone sales of Avvaa's Neuroskin Psoriasis Relief product among new customers.

An interesting DRTV development

Nathan Golia September 30, 2009

A group espousing the theory that President Obama is not a natural-born citizen and is thus ineligible to hold his office has released an infomercial asking consumers to call in and pledge a $30 donation. In return, donors receive assorted paraphernalia and have their name faxed on a petition.

DRTV clicks for sales

Mary Elizabeth Hurn September 28, 2009

Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone operators who are standing by to take orders.

CarMD takes DRTV for a spin

Nathan Golia September 25, 2009

CarMD, a Fountain Valley, CA-based manufacturer of the computerized car maintenance product by the same name, will roll out a long-form infomercial for the device nationwide next month.

WorldLink managing DRTV ad sales for AmericanLife TV

Nathan Golia September 18, 2009

Advertising sales firm WorldLink has agreed to sell short-form DRTV spots for baby boomer-focused cable network AmericanLife TV. Total Communications Group had previously handled the business.

Petnovations readies new CatGenie DRTV spot for primetime

Nathan Golia September 16, 2009

Petnovations, the manufacturer of self-cleaning litter box CatGenie, is nearing completion of a 60-second DRTV spot promoting the product. The goal of the ad is to broaden awareness of the cat box, drive its placement at retail and increase customer acquisition.

EDiets.com challenges high-spending competitors with DRTV effort

Chantal Todé September 04, 2009

EDiets.com, working with new advertising agency Karlin & Pimsler, will debut a DRTV campaign this month developed to stand out against the company's better-heeled competitors in the nutritional foods vertical.

WWF integrated campaign urges action on climate change

Mary Elizabeth Hurn September 03, 2009

World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge their senators to support climate-change legislation. Developed with Core Strategy Group, the campaign consists of a two-week TV ad buy in Alaska, Indiana, Maine, Montana and North Dakota. It also includes a microsite, ActForOurFuture.org, as well as search engine marketing, telemarketing, e-mail, social media and online banner and video ad components.

Verdict on Microsoft campaign: Bing-O

Rory Carlton, principal and creative director, Arketi Group August 17, 2009

Bing, the new search engine — sorry, decision engine — from Microsoft, launched in June with a slate of TV spots, print and online ads. Consider for a moment the challenge the creative team faced. Google has become literally synonymous with search, having beat out the other contenders, including Microsoft's own Live Search, simply by being better. So it was far from obvious that the world was looking for a new search engine.

OneScreen says it brings DR to online video

Nathan Golia August 13, 2009

DRTV buyers list available

August 07, 2009

Gnames Media has introduced the Thane DRTV Product Buyers list to the market. This file contains buyers of the H20 Mop from Thane International Inc., which also sells the Flavorwave Oven, the Perfect Dog Training System and the Slim 'N Lift Silhouette.

DRTV advertisers need e-mail for response & acquisition

Jason Oates July 28, 2009

The e-mail advertising channel is facing the same challenges and opportunities that the DRTV channel experienced over the past two decades. There are no longer any doubts about the ability of DRTV campaigns to generate sales. But you may be surprised to learn that e-mail advertising has already proven to be the most effective online channel for DRTV advertisers and is now the most popular form of direct response marketing.

No such thing as bad publicity

Nathan Golia July 15, 2009

Northern Lights gets DRTV work for Toronto children's hospital

Nathan Golia June 29, 2009

Northern Lights Direct Response has been named DRTV agency of record for SickKids Foundation, the fundraising arm of the Toronto-based Hospital for Sick Children. This adds to the agency's stable of nonprofit clients in the US and Canada, which also includes Children International, US Humane Society, Prison Fellowship and Trout Unlimited.

Another DRTV loss: Billy Mays

Nathan Golia June 29, 2009

SendTec files Chap. 11, receives offer

Chantal Todé June 23, 2009

Customer acquisition agency SendTec Inc. recently filed a Chap. 11 petition voluntarily in the US Bankruptcy Court. Concurrent with the filing, the court has received an offer led by management and a group of outside investment firms to purchase assets and continue operations in a new company.