DRTV Advertising

A New View of DRTV

A New View of DRTV

The "yell-and-sell" TV ads from the early days of direct response haven't gone away. But DRTV advertising is evolving as much as other marketing channels.

Se Habla Español? The Growing Opportunity of Hispanic Direct Response

Se Habla Español? The Growing Opportunity of Hispanic Direct Response

The U.S. Hispanic market is growing by leaps and bounds—so why haven't many advertisers determined a way to reach out to it yet?

Will Mobile Apps Give DRTV Appeals Their Due?

Will Mobile Apps Give DRTV Appeals Their Due?

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DRTV promoters and advertisers try a digital response alternative to phone numbers and URLs that can link them directly to the sale.

For Annuity.com, DRTV is a Safe Bet

For Annuity.com, DRTV is a Safe Bet

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A clear message and call-to-action prompts double-digit increases in inquiries for the financial services website.

Catalogs and beyond: Hampton Direct's evolving channel strategies

Catalogs and beyond: Hampton Direct's evolving channel strategies

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The marketing strategy behind Pajama Jeans—which includes DRTV spots, celebrity endorsements, social media, and content marketing—is emblematic of the way the company surges forward in a multichannel world.

To click or call: The DRTV question

To click or call: The DRTV question

As a response mechanism for a DRTV spot, is the old-fashioned 800 number better than the new URL?

DRTV marketers tune out social

DRTV marketers tune out social

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A self-proclaimed media agnostic, InterMedia Advertising's president and CEO, Robert Yallen, says there's one channel he discourages marketers from integrating into their DRTV spots: social media.

DRTV changes channels

DRTV changes channels

A multichannel approach provides a clearer picture of DRTV's potential.

Microsoft's Videosurf acquisition signifies a DR marketing breakthrough

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As we head into the long weekend, direct response marketers have something to be thankful for. Microsoft has acquired video search company Videosurf, both companies said Nov. 22. The $70 million acquisition signifies an investment by a major player in enabling consumers to "search, discover and watch online videos," according to a ZDNet description of Videosurf's capabilities.

MTV direct-response exec out after kickbacks investigation: report

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Usually, the TV direct-response advertising beat does not involve terms like "kickbacks" or stories about payments delivered in briefcases.

SunSetter directs viewers outdoors with DRTV spots

SunSetter directs viewers outdoors with DRTV spots

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SunSetter Awnings, a retailer of awning products and backyard accessories, wanted to create a direct response TV campaign that would drive consumers to purchase products over the telephone, on the company's e-commerce site, through Costco.com, or from the company's network of 500 authorized dealers.

More than television

More than television

Marketers are integrating their DRTV strategies with online tactics
 to grow consumer response and improve measurement capabilities
.

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