Drkoop.com, Drug Emporium Seal E-commerce Pact

Share this article:
Consumer health information Web site drkoop.com, Powell, OH, formed a partnership with drugstore chain Drug Emporium that will be part of an overall e-commerce initiative for drkoop.com, which provides extensive content and banner advertising.


The agreement will allow drkoop.com to market Drug Emporium products within appropriate contexts on its site, while drkoop.com will provide content and certain other features to the Drug Emporium Web site, DrugEmporium.com, which offers prescription drugs and other health and beauty products.


The companies said they expected the services to begin in August. The Drug Emporium agreement is one of a limited number of e-commerce alliances that drkoop.com said it will form.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.