*Drkoop Acquires Youth-Oriented Health Site

Drkoop.com, Austin, TX, said yesterday that it has bought the assets of drDrew.com, a health and entertainment site for young people co-founded by radio and television personality Drew Pinsky of the show "Loveline."

Drkoop.com, founded by another well-known physician, former Surgeon General C. Everett Koop, purchased drDrew.com from Sherwood Partners Inc., Los Angeles, for 1.58 million shares of stock and $150,000 cash. The buy expands drkoop's user base to 2 million and will increase its reach among teen and young adult consumers, drkoop said.

Pinsky's Web site features sex, lifestyle and health information along with a healthy dose of entertainment, including celebrity interviews and book, music and movie reviews. The site is aimed at 14- to 24-year-olds.

Pinsky, who is medical director in the department of chemical dependency services and former chief of service in the department of medicine at Las Encinas Hospital in Pasadena, CA, has co-hosted the radio show "Loveline" for 17 years. In 1996, he and his co-host, comedian Adam Carrola, began airing a televised version of the show on MTV.

The acquisition of drDrew.com comes at a time when drkoop.com is recovering from financial difficulties. In August, it laid off one-third of its 120-employee staff as part of a cost-cutting program to make the company profitable. Drkoop.com also appointed a new managerial team that month.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions