Driving a Highly Personalized Customer Experience
1:00 - 2:00 p.m. ET
With today's marketing technology, you can deliver highly personalized, relevant content faster than ever before—often in real time. This is critical for success at a time when customers have the ability to engage with your brand multiple times per day on multiple channels and expect you to communicate with them like you know them personally—based on their preferences and behaviors.
In this webinar, Dumas will offer tips and techniques for delivering on the promise of true one-to-one communications to increase engagement and drive revenue.
Stephen Dumas, Segment Marketing Manager, Silverpop
As Segment Marketing Director at Silverpop, Stephen Dumas leads marketing strategy and operations for Silverpop's enterprise sales team. Stephen's passion is marketing technology, particularly as it pertains to customer insights, automation and optimizing the customer experience. Prior to Silverpop, he was senior ecommerce marketing manager for a major home décor catalog/retailer, Ballard Designs. Other experience includes marketing for online higher education and professional services, as well as high-tech and telecom.