DRG Adds Craft Buyers, Subscribers

Share this article:
Direct Media Inc. announced yesterday that Dynamic Resource Group has incorporated more than 2 million subscribers and buyers from the Annie's Attic, House of White Birches and The Needlecraft Shop files into a master database with increased selectivity.


The DRG database consists of Annie's Attic catalog buyers, Annie's Crochet to Go magazine subscribers and Annie's Favorite Crochet magazine subscribers. It also includes subscribers to five Needlecraft Shop magazine titles and Needlecraft Shop book buyers as well as subscribers to 13 House of White Birches publications.


The database is 90 percent female with an average age of 51 and an average annual income of $42,000. The average unit of sale is $20, and 82 percent are homeowners.


Expanded selects available on the DRG database include geography, recency, gender, age, income, ethnicity, religion, mail-order buyer, homeowner and age of child.


DMI recommends this database for needlecraft, crochet, sewing, knitting and quilting offers as well as cooking, collectibles and nostalgia prospecting.


DMI also manages the DRG statement insert programs, which total 7 million in annual circulation.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.

App of the Week: Refresh

App of the Week: Refresh

Cool or creepy? Refresh provides data that aims to help marketers and salespeople spark relevant in-person customer conversations.