DRG Adds Craft Buyers, Subscribers

Share this article:
Direct Media Inc. announced yesterday that Dynamic Resource Group has incorporated more than 2 million subscribers and buyers from the Annie's Attic, House of White Birches and The Needlecraft Shop files into a master database with increased selectivity.


The DRG database consists of Annie's Attic catalog buyers, Annie's Crochet to Go magazine subscribers and Annie's Favorite Crochet magazine subscribers. It also includes subscribers to five Needlecraft Shop magazine titles and Needlecraft Shop book buyers as well as subscribers to 13 House of White Birches publications.


The database is 90 percent female with an average age of 51 and an average annual income of $42,000. The average unit of sale is $20, and 82 percent are homeowners.


Expanded selects available on the DRG database include geography, recency, gender, age, income, ethnicity, religion, mail-order buyer, homeowner and age of child.


DMI recommends this database for needlecraft, crochet, sewing, knitting and quilting offers as well as cooking, collectibles and nostalgia prospecting.


DMI also manages the DRG statement insert programs, which total 7 million in annual circulation.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.