Dreamforce

CRM email addresses meet Facebook for hyper-targeting

CRM email addresses meet Facebook for hyper-targeting By

Salesforce's Marketing Cloud aims to power up Facebook's Custom Audience ads using CRM data.

C-levels befriend the social enterprise

C-levels befriend the social enterprise By

Dreamforce is Norcal's Disneyland.

Salesforce.com combines social investments for Marketing Cloud

Salesforce.com combines social investments for Marketing Cloud By

Salesforce.com announced Marketing Cloud, an application that combines the assets from Radian6 and Buddy Media.

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R2C Group

R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

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Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.