DraftWorldwide Seals Envelope With Stamps.com

Share this article:
Stamps.com, Santa Monica, CA, this week selected Interpublic's $2 billion advertising unit DraftWorldwide as its new agency of record.


DraftWorldwide, Chicago, assumes immediate responsibilities for Stamps.com's advertising, marketing and branding efforts, which were formerly handled by Wieden & Kennedy, Portland, OR. However, Stamps.com will continue its affiliation with Direct Partners in Santa Monica, a direct marketing services agency that will collaborate with Draft on the company's online communications.


Stamps.com president Loren Smith said the company had realized much success over the past months with online integrated marketing and other direct-to-customer efforts, but said "we have re-evaluated our agency needs."


Stamps.com is currently the only company authorized by the USPS to offer commercially available postage over the Internet without any additional hardware being required. Other companies, including Pitney Bowes, E-stamp and NeoPost, are in various stages of negotiation with the postal service for similar approvals.


Stamps.com plans to target consumers, small offices and home businesses through partnerships with America Online, IBM, Microsoft and others.
Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Melissa Goes to Canada

Melissa Goes to Canada

Melissa Data adds Canadian change of address processing to its cloud-based NCOA service.

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.