DraftWorldwide Merges Promotions Arms

Share this article:
DraftWorldwide has merged its promotional arm and two sibling agencies, Group 3 and KBA Promotions, into a single Chicago-based promotional agency.


Called Surge at DraftWorldwide, the new shop will offer promotional, retail and event marketing services for agency clients. Group 3 specialized in event marketing and promotions, and KBA concentrated on trend influence and experiential marketing.


"We're offering our clients a greater number of services through a single point of entry," said Lee Hill, president of DraftWorldwide Chicago and Surge at DraftWorldwide.


The consolidation within DraftWorldwide means the agency will have more than 800 people working in Chicago. Surge at DraftWorldwide also will get support from 1,400 employees in 50 field offices nationwide.


Surge at DraftWorldwide will serve existing DraftWorldwide clients such as Coca-Cola Co., Burger King Corp., Sprint Corp., Unilever, R.J. Reynolds Co. and Kellogg Co.


There will be no layoffs as a consequence of the merger.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.