DraftWorldwide, Groupe Everest Form PartnershipDraftWorldwide International Group and Groupe Everest said yesterday the two agencies would become partners.
DraftWorldwide, Chicago, a specialist in direct marketing, promotional marketing and brand building bought some divisions of Groupe Everest, a fully integrated marketing agency based in Montreal.
The new partnership will allow Group Everest clients to benefit from DraftWorldwide's database technology, lifestyle management and promotions. Groupe Everest will provide services for DraftWorldwide's clients in the Quebec market.
Groupe Everest will retain control over its advertising, media/sponsorship planning and purchasing activities. It will remain a 100 percent Canadian-owned communications agency.