The agency's acquisition was based in large part on Hudson's "client-centric focus" and "passion to innovate."
Communications and entertainment company Cox Communications named Draftfcb's Chicago office its national digital and direct-response agency of record after a two-month review, Todd Smith, director of media relations at Cox Communications, confirmed via email on Jan. 16.
Draftfcb chief growth officer Nick Paul has resigned from the agency, said Draftfcb EVP and chief communications officer Wally Petersen. Recently appointed global chief of staff Peter Drakoulias will take on Paul's business development responsibilities, effective immediately.
Draftfcb New York's chief creative officer, Darren Moran, will vacate his post in the first quarter of 2012, the agency's chief communications officer, Wally Petersen, confirmed in a statement on Dec. 22.
Paula Fedoris, chief analytics officer at Draftfcb, discusses her new role, and the role analytics plays in building customer loyalty.
Draftfcb has named Paula Fedoris EVP and chief analytics officer and Sara Bamber chief strategy officer for its New York office. Bamber's hire took effect September 6, while Fedoris started work at the agency last week.
If an agency ever wore bad luck like a backpack, surely it's Draftfcb. What else can go wrong for this agency?
The US Postal Service is conducting a review of its marketing agencies, the government agency said on June 30. USPS spokesperson Patricia Licata said that the USPS is reviewing its strategy and creative, retail promotions, direct marketing and sales support, media planning and buying, and multicultural marketing for the African-American, Hispanic and Asian markets.
Draftfcb Chicago has promoted EVP and chief strategic planning officer Jamie Shuttleworth to chief strategy officer, the agency said May 13. He will report directly to Draftfcb Chicago president Michael Fassnacht and manage about 100 employees in the agency's planning and customer intelligence departments.
The Interpublic Group of Companies (IPG) reported a first-quarter net loss of $53.2 million on April 28. Although the holding company's revenue grew 9.3% organically to $1.47 billion in the quarter, compared with the prior year, operating expenses rose 8.9% to $1.52 billion in the period.
Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14. Coughlin is leading the agency's global capabilities team, overseeing the development and promotion of agency tools and proprietary technology. She is based in New York and reports directly to Laurence Boschetto, CEO of Draftfcb.
Holding company Interpublic Group reported revenue of $6.5 billion for full-year 2010, a 7% organic growth increase compared with 2009. Net income for 2010 grew by 96.1% compared with the previous year to $281.2 million. IPG's marketing services contributed 42% of the holding company's total revenue last year.
Three Draftfcb executives are no longer with the firm, said agency spokespeople. North American President Mark Modesto, Chicago CFO Bob Mallers and North American Chief of Staff Bill McCarthy have left the company.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.