Draftfcb Shimoni Finkelstein Barki - Friends of the Swift
Agency: Draftfcb Shimoni Finkelstein Barki
Client: Friends of the Swifts (R.A.)
To help Friends of the Swifts combat the extinction of Swift birds, Draftfcb Shimoni Finkelstein Barki created the Birds Mobile Reality Show to get people to volunteer their roofs upon which the Swifts could nest. The campaign sent live SMS video updates to educate people about the life of the Swifts, as well as a link to a registration page where people could volunteer their roof. The campaign resulted in the donation of 100 roofs.
Executive Creative Director