Draftfcb shifts global research duties to IPG unit

Draftfcb has discontinued its Worldwide Marketing Research Services group, DMNews has learned. Its leader, Sid Liebenson, EVP and director of marketing at Draftfcb, will leave the agency at the end of the year.

The research group's duties will be handled by Interpublic Group's Center for Marketing Intelligence.

“We thank Sid for his many contributions to the agency and wish him continued success,” said a spokesperson for Draftfcb when questioned about the matter.

The spokesperson would not say how many people worked for this group, nor whether they were laid off or left on their own.

Liebenson declined comment on the matter.