Draftfcb hires Coughlin as first global CMO, EVP

Share this article:
Debra Coughlin
Debra Coughlin

Draftfcb has named Debra Coughlin its first global CMO and EVP, effective March 14.

Coughlin is leading the agency's global capabilities team, overseeing the development and promotion of agency tools and proprietary technology. She is based in New York and reports directly to Laurence Boschetto, CEO of Draftfcb.

“My primary goal will be to work with the team and our regional and local marketing leadership to ensure that Draftfcb's fully integrated model continues to thrive worldwide, with a primary emphasis on nine key strategic hub markets,” she said, via e-mail.

Coughlin previously worked as CMO and EVP for Citi Cards and EVP for branding and advertising at Citi NA's consumer brand since 2007. Prior to Citi, she worked as SVP of global brand building at MasterCard, senior partner and management director at JWT, and SVP and global group director at Young & Rubicam

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.