Draft Wins Chicago Tribune DM After Los Angeles Times

Share this article:

Tribune Co. tapped Draft's Chicago office to handle direct marketing for its flagship Chicago Tribune newspaper.

The win comes less than a month after the Chicago-based publisher hired Draft's new Los Angeles office to work on the Los Angeles Times account. Draft is developing DM and subscriber retention programs for the Times, a newspaper that's shedding subscribers in its market.

Fees were not disclosed.

With the Chicago Tribune, the mandate is to boost print subscriptions with new creative and strategy. The agency will create subscriber analysis programs and segmentation and win-back strategies to meet this objective. Media used for the Chicago Tribune campaign includes direct mail and freestanding inserts.

Draft this month began a merger plan with branding agency Foote Cone & Belding in an announcement made by those shops' parent, Interpublic Group of Companies. The combined agency will be called Draft FCB Group.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.