Draft Unveils DTC Healthcare Practice

Share this article:
DraftWorldwide, Chicago, yesterday launched Healthcare Marketing Services, a new healthcare marketing and communications effort under the agency's domestic operations division in its home office. The unit will be headed by Ellen Miller.


Draft is expanding its service offerings in the sector overall because "healthcare clients today are facing ever-growing challenges, including increased competition and new government regulations," said Yvonne Furth, DraftWorldwide's president and chief operating officer in the United States.


The move will put Draft in a better position to address those challenges for clients by developing a more focused healthcare resources operation, she said.


Miller, who will act as president of Healthcare Marketing Services, said Draft has a "broad spectrum of experience in targeting consumers in the healthcare area." The agency's expertise was "especially strengthened by an understanding of the marketplace across many disciplines."


In the United States, Draft already provides promotional and direct-to-consumer services for Eli Lilly & Co. Takeda Pharmaceuticals America, Searle and PacifiCare/Secure Horizons. In Paris, it serves a French base of healthcare companies, including Abbott, Astra, Glaxo, Laboriare Roche and Warner Lambert.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.

News Byte: SapientNitro Acquires Campfire; Will Go to Bat for Red Sox

News Byte: SapientNitro Acquires Campfire; Will Go to ...

The Sapient unit aims to up its storytelling acumen by teaming up with Campfire, something that will aid a new partnership with the Boston Red Sox.