Draft Chicago Helps Web Wise Kids

Share this article:
Educational nonprofit Web Wise Kids appointed Draft Chicago as its digital agency of record to work on a pro bono basis.


The Chicago agency will develop Web Wise Kids' Web site, software and safety strategies. It joins other children's charities that Draft Chicago handles on a no-fee basis in line with its corporate giving commitment.


Based in Southern California, Web Wise Kids is dedicated to teaching children and their caregivers to use the Internet safely. Detecting and deterring online predators is a key mandate. About 11 million teens visit the Web each day, with many receiving unwanted messages from strangers and predators, according to Draft Chicago. Web Wise Kids has given safety training to 1 million children through its educational programs in 49 states.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.