DPS to Manage New-to-Market Christian Music Planet Magazine File

Share this article:

Direct Partner Solutions, Alpharetta, GA, took management of the Christian Music Planet Magazine subscriber file made up of 21,000 lovers of Christian music and entertainment.

This list is brand new to the market.

Christians of all ages read this monthly magazine and seek Christian-oriented products.

Seventy-six percent of the names in the file are women ages 25-44, and 55 percent of them are married. Average household income is $50,000-plus. Fifty-six percent have one or more children living at home, and 61 percent donate money for a cause. The base price is $95/M.

Christian music album sales have swelled to $39.2 million, and book sales have reached 62 million copies.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Candidates Offer Change In The Form of Targeting

Candidates Offer Change In The Form of Targeting

A campaign for Ben Carson raised $2.8 million despite his lack of cooperation.

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.