Dow Adds Richards to Roster

Share this article:
Dow Chemical Co., Midland, MI, has signed a creative agreement with advertising agency Richards Communications, Beachwood, OH.


"We're now certified as a global supplier to Dow Chemical," said John Richards, CEO of Richards Communications.


The agency for the past year has worked with the Dow Polystyrene division for global media buying. The 21-year-old shop also undertakes some direct marketing assignments for its client.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.