Douglas Quenqua

Most Recent Articles by Douglas Quenqua

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

To win a Caples award, get creative

To win a Caples award, get creative

In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.

DRTV: The next generation

DRTV: The next generation

To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Word of mouth

Word of mouth

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...