Douglas Quenqua

Most Recent Articles by Douglas Quenqua

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

To win a Caples award, get creative

To win a Caples award, get creative

In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.

DRTV: The next generation

DRTV: The next generation

To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Word of mouth

Word of mouth

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.