Douglas Quenqua

Most Recent Articles by Douglas Quenqua

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

To win a Caples award, get creative

To win a Caples award, get creative

In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.

DRTV: The next generation

DRTV: The next generation

To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Word of mouth

Word of mouth

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.