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Douglas Quenqua

Recent Articles

E-mail basics meet new tricks

November 03, 2009

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail basics meet new tricks

October 20, 2009

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

To win a Caples award, get creative

September 15, 2008

In many ways, the secret to winning a Caples Award isn't that different from winning any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.

DRTV: The next generation

March 03, 2008

To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Word of mouth

February 04, 2008

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

A useful testing ground

December 14, 2007

When it first aired in November 1986, QVC was already a latecomer to the home-shopping trend. Five shopping channels had debuted in the previous 18 months, and industry observers doubted many would exist even a year from then.

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