Douglas Quenqua

Most Recent Articles by Douglas Quenqua

E-mail basics meet new tricks

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E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail basics meet new tricks

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E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

To win a Caples award, get creative

To win a Caples award, get creative

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In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.

DRTV: The next generation

DRTV: The next generation

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To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Word of mouth

Word of mouth

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Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

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