E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.
E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.
Sep 15, 2008
In many ways, the secret to winning a Caples Award isn't that different from winning any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.
Mar 03, 2008
To succeed in a shifting media world, more marketers using DRTV are going multichannel.
Feb 04, 2008
Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
