Douglas Quenqua

Most Recent Articles by Douglas Quenqua

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

E-mail basics meet new tricks

E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.

To win a Caples award, get creative

To win a Caples award, get creative

In many ways, the secret to winning a Caples Award isn't that different from winn­ing any other direct marketing prize: First, you need to impress the judges. However, these aren't your average judges.

DRTV: The next generation

DRTV: The next generation

To succeed in a shifting media world, more marketers using DRTV are going multichannel.

Word of mouth

Word of mouth

Increasingly measurable buzz campaigns bring good vibrations to marketers seeking improved ROI.

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Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.