DoubleClick Upgrades DARTmail Platform

Share this article:
DoubleClick Inc. announced a new version of its e-mail platform that boasts tighter integration with its other technology products and new reporting options.


DARTmail 4.0 integrates with DoubleClick's Ensemble campaign management software and ChannelView cross-channel analysis tool. The New York-based ad technology company earlier tied DARTmail with its SiteAdvance Web analytics software, letting customers track Web site activity from customers reached through e-mail campaigns. DoubleClick said such integration lets customers more easily manage and measure multichannel campaigns.


"We see multichannel marketing as the future," said Scott Knoll, DoubleClick's vice president and general manager of marketing solutions. "It allows you not only to maximize a campaign by adding a channel, but maximize it across channels."


The integration lets Ensemble customers automatically populate a list into DARTmail; ChannelView users now can track sales driven by e-mail.


DARTmail 4.0 also has new reporting features, such as customized delivery and response-curve reporting.


DoubleClick has more than 300 DARTmail customers including Primedia, FedEx and Procter & Gamble.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.