DoubleClick to Support Unicast Superstitials

Share this article:
DoubleClick Inc. said yesterday that its DART for Advertisers platform now can deliver and report on Unicast Superstitial ads. DART customers can include Superstitials within conversion reports that include post impression tracking, reach and frequency reporting, along with other forms of rich media and banners.


The company also said it designated Unicast with a gold certification to serve Superstitial ads through its DART service. DoubleClick's Rich Media Vendor Certification program, which was launched in October, ensures that rich media creative meets certain support and reporting standards. It also helps marketers identify which rich media vendors are compatible with DoubleClick's DART 5 platform.


"The ability to track Superstitial ads through DART for Advertisers is something our advertisers and their agencies have been looking forward to," said Allie Shaw, vice president of global marketing for Unicast.


Unicast is DoubleClick's second gold certified vendor. The other is Enliven. Gold certification is the highest level available. Silver-certified vendors include Brilliant Digital, Intermezzia, Poindexter. Point Roll and eyeReturn.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.