DoubleClick Takes Majority Stake in Flashbase

Share this article:
DoubleClick, New York, yesterday bought a 60 percent interest in Flashbase, which provides tools for designing and managing online sweepstakes, and agreed to acquire the remaining stake in mid-June.


The New York-based company's tools allow clients to launch and track targeted permission-based e-mail campaigns to sweepstakes entrants.


DoubleClick will immediately continue providing Flashbase's services and bundle them with its media packages.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.