DoubleClick Starts Abacus France

Share this article:
DoubleClick Inc., New York, announced the formation yesterday of Abacus France, an offshoot of its U.S. catalog cooperative database, the Abacus Alliance.


Abacus France will offer acquisition modeling and retention modeling to its Alliance members. Each Abacus Alliance consists of participants who use the member transactional information managed as a cooperative database. It lets members improve their direct mail targeting and customer segmentation based on recent purchase activity across the database.


The division will be based in Lille and led by marketing professional and former president of the European section of the Syndicat National de la Communication Directe, Didier Farge.


DoubleClick's Abacus division operates the Abacus Alliances for catalog companies in the United States, the United Kingdom, Japan, Germany and Australia.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.