DoubleClick Signs Intuit for Web Analytics

Share this article:
Intuit signed on to use DoubleClick's SiteAdvance Web analytics product for TurboTax.com, DoubleClick said yesterday.


DoubleClick, New York, now has 35 clients using SiteAdvance, a hosted Web analytics solution it debuted in June 2002. Clients include Buy.com, Crate and Barrel, and Verio. SiteAdvance competes with analytics offerings from established analytics companies NetIQ and WebSideStory.


SiteAdvance lets a business get a better idea of how customers interact with its Web site, tracking site behavior, conversions and the performance of marketing programs.


DoubleClick integrated SiteAdvance with two of its other marketing technology products, DARTmail and DART for Advertisers. The integration lets a client see how its e-mail and online ad campaigns translate into site traffic. Intuit also uses DARTmail.


Last quarter, DoubleClick reported that 24 percent use more than one of its online ad technology products, up from 21 percent the previous quarter.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.