June 11, 1999
DoubleClick Signs 5 to Ad Network
DoubleClick Inc., New York, added five Web sites to its online ad network this week and re-signed another. The company will sell ad space on the sites, and the sites will receive a portion of the revenue generated by the ads they carry. The Web destinations are infoUSA, a business and consumer database company; The Princeton Review, a student assistance site; Teen Magazine, an online girls' publication; Internet Travel Network, a travel technology marketer; and Rough Guides, a virtual travel guide. DoubleClick re-signed Travelocity, an online airline reservations firm.