DoubleClick Revenue for 2001 Falls to $406M
The company said that for its TechSolutions division, 2001 revenue rose to $206.9 million, from $203.4 million a year earlier. For the fourth quarter, TechSolutions revenue fell to $51.7 million, from $61.5 million in 2000. DoubleClick's DART and e-mail platforms delivered 172 billion impressions in the fourth quarter of 2001, and the company added 54 clients.
Global Media revenue declined in 2001 to $129.3 million, from $253.8 million a year earlier. Fourth-quarter Global Media revenue fell to $27.2 million, from $60.4 million in fourth-quarter 2000. The fourth-quarter results include revenue from DoubleClick's European operations, which the company sold in November 2001.
DoubleClick's Data division reported 2001 revenue of $81.3 million, up from $72.3 million in 2000. In the fourth quarter, the Data division posted revenue of $19.6 million, up from $17.8 million a year earlier.
The company also reported a net loss of $265.8 million for 2001, or $2.02 per share, compared with a net loss of $155.9 million in 2000, or $1.29 per share. For the fourth quarter of 2001, the company said, its net loss was just over $64 million, or 48 cents per share, compared with a net loss of $104.7 million, or 85 cents per share, in the same quarter a year earlier.
In 2001, DoubleClick reduced its head count 25 percent, to 1,450 employees at the end of the year compared with 1,929 a year earlier.
For the first quarter of 2002, DoubleClick expects to post total revenue of $82 million to $87 million. TechSolutions revenue is expected to be $49.5 million to $51.5 million; Data revenue is expected to be $17 million to $19 million, and Global Media is expected to be $16 million to $18 million. The company said that e-mail technology within its TechSolutions division is expected to generate revenue of $9.5 million to $10.5 million.
For the full year, the company expects to post total revenue of $330 million to $400 million. About 62 percent of 2002 revenue is expected to come from its TechSolutions business, with about 15 percentage points from e-mail and 47 percentage points from ad management. DoubleClick's Data division is expected to contribute 22 percent of 2002 revenue, and its Global Media business is expected to account for 16 percent.