DoubleClick, RealNetworks Expand Their Relationship
DoubleClick Inc., New York, will sell advertising, sponsorships and e-commerce services across Real.com's network in 16 countries outside the United States.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.