DoubleClick Plans Database Solution for Catalogers

Share this article:
DoubleClick Inc. is readying a new integrated database solution for mid-market catalogers called ClearEDGE, the New York company said yesterday.


ClearEDGE gives catalogers access to their data as well as campaign management, reporting and analytics. The Web-based system was designed to provide midsize catalogers with tools for their market without the cost of a custom solution, DoubleClick said.


The solution incorporates DataEDGE, DoubleClick's data hygiene and list processing tool. ClearEDGE also can be used in conjunction with DoubleClick's multichannel measurement tool, ChannelView.


ClearEDGE is in testing but DoubleClick hopes to roll it out after July. Catalogers beta testing the solution include Flax Art & Design, TechnoScout and Swanson Health Products.


DoubleClick's catalog cooperative database Abacus Alliance contains about 400 mid-market catalogers.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.