*DoubleClick Joins Forces With OmniSky and Vindigo

Share this article:
DoubleClick yesterday announced a partnership with wireless Internet services provider OmniSky Corp., in an attempt to create and deliver ads on hand-held devices.


The two companies are working with wireless users to develop and test advertising services. Wireless ad serving test trials will be launched via the OmniSky service in December in preparation for a full domestic rollout in the first quarter of 2001. DoubleClick, New York, plans to run global trials based on the results of the domestic trials.


OmniSky will use the DoubleClick sales force for all ad sales via its wireless network. DoubleClick will use its DART ad serving technology to perform all wireless ad serving and management.


DoubleClick also said it would begin marketing trials in the first quarter of 2001 to test wireless advertising through Vindigo, a wireless search engine software company.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.