DoubleClick Integrates SiteAdvance With E-Mail, Ad Products

Share this article:
DoubleClick Inc., New York, has integrated its SiteAdvance measurement tool with its DARTmail and DART for Advertisers e-mail and online advertising products.


SiteAdvance is a hosted Web site measurement and analysis tool for online retailers. It is designed to help marketers and ad agencies understand the interaction among marketing programs, site traffic and online transactions.


For example, retailers can automatically remarket to online visitors who may have abandoned a shopping cart through tailored e-mail and ad campaigns based on customer behavior, DoubleClick said yesterday.


SiteAdvance analysis can be viewed via six template visitor segments like first-time visitor, browser or repeat customer as well as 10 customizable visitor segments. It is based on four modules available in bundles of two, three or four.


Recent SiteAdvance users include Buy.com, Dixons group, Verio and Carrot Ink, plus older clients like Crate and Barrel and J. Jill.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.