DoubleClick Debuts Media Buying Tool

Share this article:
DoubleClick Inc. is expected today to debut MediaVisor, a Web-based application for advertisers and agencies to manage online media planning, buying and execution.


"Right now [online media buyers are] using a bunch of Excel spreadsheets," said Doug Knopper, vice president and general manager, DoubleClick advertiser solutions group, New York. As a result, "one buyer who is sitting at their desk with 20 Excel spreadsheets has absolutely no connection to the buyer sitting next to them who has 20 Excel spreadsheets sitting on their desk."


MediaVisor offers a central repository for this data, he said.


"Buyer 'A' can see the rates that buyer 'B' got to make sure they're in sync and that their campaigns are coordinated," Knopper said. "And there's a historical record that allows you to track the performance of different campaigns on different sites."


The service is available on an undisclosed subscription basis.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.