DoubleClick Buys Database Firm

Share this article:
DoubleClick Inc., New York, announced its acquisition yesterday of CSC Advanced Database Solutions, a privately held data management solutions company. Financial details of the all-cash transaction were not made public.


CSC, founded in 1981, specializes in building, maintaining and providing access to customer marketing databases for the retail, catalog, financial services, nonprofit and publishing industries.


It has more than 100 employees and 100 customers, which will stay with the firm, DoubleClick said. More than 20 percent of CSC's customers were already customers of DoubleClick's technology or data products.


The acquisition lets DoubleClick extend expanded resources to the existing customers of both companies. It will continue to offer and build the data management solutions business as a standalone offering.


DoubleClick also said it would offer an integrated marketing solution consisting of Data Management Solutions, Abacus, Ensemble, DARTmail, DART, UnityMail, SiteAdvance and ChannelView sometime in the future.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.