DoubleClick Boosts Digital Video With Klipmart Acquisition

Share this article:

Online advertising technology services firm DoubleClick Inc. bought Klipmart Corp., a provider of online video advertising and management offerings for Web publishers, agencies and marketers.

The acquisition combines Klipmart's video and DoubleClick's DART Motif and DART ad management technologies. Klipmart's customer service and quality assurance will be merged with DoubleClick's operational skill set, global reach, scalability and technology infrastructure, DoubleClick said.

"Coupled with DoubleClick's ad management and workflow platform for digital media, we've created a comprehensive rich media solution suite for video and non-video enhanced ad units," said David Rosenblatt, CEO of DoubleClick, New York.

Klipmart  is based in New York, with offices in Los Angeles, London and Sao Paulo, Brazil.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.

Time Has Come for Cross-Channel Video Campaigns

Time Has Come for Cross-Channel Video Campaigns

People and Entertainment Weekly team up to deliver one of the first cross-channel video campaigns powered by HTML5.