DoubleClick, Bertelsmann Reach 3-Year Deal

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DoubleClick Inc. said yesterday it signed a three-year deal with German media giant Bertelsmann AG, which will license DoubleClick's AdServer, DART for Publishers and DARTmail products.


Financial terms of the deal were not disclosed. DoubleClick said all Bertelsmann companies and holdings worldwide will have access to DoubleClick's ad serving and e-mail delivery technologies.


Bertelsmann owns Random House Inc., RTL and music retailer CDNow Inc., among other properties. The company also is a major backer of online music sharing service Napster Inc.


The media giant's New York-based BeMusic group likely will be one of the divisions to take advantage of DoubleClick's technologies. Founded in July 2001, BeMusic claims to be the world's largest music services group. It has more than 23 million subscribers and customers and claims $1 billion in sales.


BeMusic functions under DirectGroup Bertelsmann, the company's direct-to-consumer arm. That division also includes CDNow.com, digital music locker service myplay Inc. and record club BMG Music Service.


CDNow in May 2001 brought its e-mail marketing inhouse and inked a deal with Atlanta-based Socketware to use its Accucast Enterprise e-mail marketing software. It's unclear how Bertelsmann's deal with DoubleClick will affect CDNow's relationship with Socketware.


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