DoubleClick, Bertelsmann Reach 3-Year Deal

Share this article:
DoubleClick Inc. said yesterday it signed a three-year deal with German media giant Bertelsmann AG, which will license DoubleClick's AdServer, DART for Publishers and DARTmail products.


Financial terms of the deal were not disclosed. DoubleClick said all Bertelsmann companies and holdings worldwide will have access to DoubleClick's ad serving and e-mail delivery technologies.


Bertelsmann owns Random House Inc., RTL and music retailer CDNow Inc., among other properties. The company also is a major backer of online music sharing service Napster Inc.


The media giant's New York-based BeMusic group likely will be one of the divisions to take advantage of DoubleClick's technologies. Founded in July 2001, BeMusic claims to be the world's largest music services group. It has more than 23 million subscribers and customers and claims $1 billion in sales.


BeMusic functions under DirectGroup Bertelsmann, the company's direct-to-consumer arm. That division also includes CDNow.com, digital music locker service myplay Inc. and record club BMG Music Service.


CDNow in May 2001 brought its e-mail marketing inhouse and inked a deal with Atlanta-based Socketware to use its Accucast Enterprise e-mail marketing software. It's unclear how Bertelsmann's deal with DoubleClick will affect CDNow's relationship with Socketware.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.