DoubleClick Adds Zagat.com to Select Network
DoubleClick said yesterday that Zagat.com, a provider of survey-based dining, lodging and leisure information, has joined DoubleClick's Select Network.The Select Network represents 750 premium Web sites in exclusive sponsorship and sales relationships, which use DoubleClick's Dynamic Advertising Reporting and Targeting. Other companies in the network include Comedy Central, The History Channel, A&E, Space.com and Lifemag.com.
Zagat.com's advertising and sponsorship inventory will be packaged for both entertainment and travel advertisers. DoubleClick, New York, will also represent Zagat.com's e-mail newsletter ad inventory by selling sponsorship units for Zagat.com's opt-in e-mail newsletters.
