DoubleClick Adds Demographic Targeting

Share this article:
Online ad-placement and management firm DoubleClick, New York, has added a feature to its DART ad targeting and reporting technology that allows customers to deliver demographically targeted ads based on sites' databases of user registration information.


According to Kevin O'Connor, DoubleClick CEO, the new feature will allow sites using Dart to charge more for their advertising inventory.


"The aggregated demographic information provides Internet advertisers with a very powerful targeted delivery system," O'Connor said.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.