DoubleClick, 24/7 Real Media, Tacoda Systems Join OPA

Share this article:
DoubleClick Inc., 24/7 Real Media and Tacoda Systems Inc. Friday joined The Online Publishers Association as the organization's first associate members.


The OPA, a trade group that represents the interests of online publishers, said it introduced associate memberships in December to let vendors and companies that are not directly involved in publishing have a say in industry developments.


Mark Naples, vice president of marketing and privacy officer for 24/7 Real Media, said the company already works with many of the OPA's members. The company's alliance with the OPA is "a natural fit for us," he said.


Tacoda Systems, New York, provides audience management software for online marketers. The company was founded by Dave Morgan, former CEO of Real Media.


The OPA, which was established in June 2001, currently has 23 members, including New York Times Digital, Wall Street Journal Online and MSNBC.com.


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.