Don't Put the Warhorse Out to Pasture
Interesting. Here's a story about companies that are finding success, yet it slams the process. The piece mentions a study by Forrester Research saying that 40 percent of people with at least four years of Internet surfing experience generally ignore e-mail marketing. That is why Net companies are looking for "an old warhorse" alternative. "With direct mail, you have maybe a couple more seconds to get someone's attention," Internet grocer Peapod.com told the Times.
The story concludes with a company that offers one supposed drawback to the concept. Online retailer Bluefly said direct mail may not be suited for all businesses, especially "dot-coms that don't necessarily have the luxury of time." Didn't the notion of Net speed go bye-bye along with all the venture capital? Forget that. There's a reason why there are so many types of marketing -- and each, either online or offline, has its purpose.
The Check's in the Mail
Though the government's $38 billion tax rebate won't do much to reverse the economic downturn, it certainly can't hurt. Several companies have jumped on the opportunity, running promotions to entice consumers to spend those $300 to $600 checks that are coming in. There's everything from a 5 percent bonus for people who cash their checks at Kmart to Home Depot's offer of no payment and no interest for six months.