Don't Forget the Rest of the BTB World

Share this article:
I think Ruth Stevens' perception of "true" BTB marketers is perhaps skewed by her East Coast location and her natural association with the bigger names in the business.


Really, though, we're out here. Lots of us. More than anyone knows, because nobody bothers to count us. (Why not, DM News and others? Wouldn't somebody want to rent a list of BTB direct marketers?) In our small town of 14,000, out here in (beautiful, which is why we're here) western Colorado, there are four companies, ours included, with sales of $1 million to $3 million that market to other businesses exclusively by direct marketing.


Our customers are hospitals, nursing homes, banks, obstetricians, pediatricians, grocery stores, libraries and several other smaller markets. All of our sales are direct, and direct mail is our only advertising medium. Sure, there are lots more BTB companies that use other channels, and may (should!) use some DM techniques, but there are lots of us who are the real thing: pure direct marketers.


Please keep writing your informative and instructive articles. I learn from each one!


Robb Ruyle, president, Powderhorn Industries Inc., Montrose, CO, robb@powind.com
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.

Making Way for New Marketing Technology: Answers

Making Way for New Marketing Technology: Answers

The VP of marketing had backing from his CMO for new software, but the CIO had a different vision. How should he handle it? See how our readers would tackle ...

Becoming "Resource Full"

Becoming "Resource Full"

Stand out from the competition by being a go-to content source for buyers.