Donnelley Marketing Provides Database Services to Shopping Mall Owner

Share this article:
Donnelley Marketing, a division of infoUSA, will manage Simon Brand Ventures' marketing database of more than 100 million shopping mall customers, the company said yesterday.


Indianapolis-based Simon Brand Ventures is a division of Simon Property Group. It is the largest shopping mall owner in the United States, according to Donnelley.


Omaha-based Donnelley will use its MarketZone relational database tool to help Simon leverage its customer data.


MarketZone is a Web-enabled tool that offers campaign management, data segmentation, multidimensional list refinement and decision support functionality, which allows marketers detailed reporting of transactional trends across all campaigns and tests, user-defined analytics and event triggered marketing.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions