Donnelley Marketing Introduces New Database Marketing Solution

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Omaha-based Donnelley Marketing, a provider of proprietary business and consumer information products, introduced MarketZone DS yesterday, an Internet-enabled relational marketing information system.


According to Donnelly, an infoUSA company, MarketZone DS offers customers campaign management, data segmentation, multi-dimensional list refinement, and decision support (DS) functionality, which allows marketers detailed reporting of transactional trends across all campaigns and tests, user- defined analytics, and event triggered marketing.


In addition, the system allows marketers to move from data analysis to query to action in one integrated system with secure web access to data.


In addition to the DS module MarketZone DS has other powerful components: Data Select Module which provides real time point and click query creation; Data View Module which enables users to conduct on-line data sampling and full file downloads.; Cross Tab Module with 2-dimensional tabulation and cell level data manipulation improves campaign effectiveness; and Campaign Organizer Module which increases customer live time value with real time marketing solutions.


MarketZone DS is client-server based and has an open architecture that can readily accept third party tools and adapt to any relational database. The DS capability is available from Donnelley Marketing as a stand alone component or it can be seamlessly combined with MarketZone's other four modules into one integrated secure system.


"With MarketZone DS, we provide a meaningful increase in productivity, total customization, improved lifetime value, and in the end, better ROIs to our clients," said Susan Henricks, president and chief operating officer of Donnelley Marketing. "The combination of the MarketZone DS on-line modules with the richness and freshness of our consumer and business content and our real time enrichment services provides a compelling closed-loop CRM solution."
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