Donnelley Marketing Introduces MasterMatchDonnelley Marketing, Omaha, NE, an infoUSA company, yesterday introduced MasterMatch, a multisourced consumer enhancement file.
The file has 225 million households and more 400 million individuals.
Clients can use the MasterMatch to develop targeted promotions, reactivate lapsed customers, boost response rates and improve customer relations.
Donnelley is offering 10 percent of enhancement matches free to clients whose orders are placed and shipped by June 30. Clients also will receive a profile analysis of their data files.