Donnelley Marketing Gets NCOALink Full-Service Status

Donnelley Marketing, Woodcliff Lake, NJ, an infoUSA company, said yesterday that it has received a full-service license from the U.S. Postal Service to offer NCOALink, which will replace its full-service NCOA license.


The next generation of change-of-address software, NCOALink replaces the current NCOA service Oct. 1. The USPS has used new secure data storage technology to develop and implement NCOALink. This technology aims to protect the privacy of consumers who file a change of address with the postal service.


Full-service licensees get the full 48 months of change-of-address information. The USPS also offers limited-service and end-user licenses, which support 18 months. Full- and limited-service license information is updated weekly. End-user license data is updated monthly and restricts processing to the end user's own mailing lists.


close

Next Article in Direct Mail

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Data-Driven Marketing Gets Dramatics Results

Data-Driven Marketing Gets Dramatics Results

Everyman Theatre company incorporated data-driven strategies to optimize its direct mail marketing. Total ROI after one campaign? 552%.

Postal Board Shelves 5-Day Delivery

Postal Board Shelves 5-Day Delivery

Bulk mailers can now feel free to set their summer and fall delivery schedules, but worries fester over a looming rate increase.