Donnelley Marketing, DataFlux Partner

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DataFlux Corp., Cary, NC, a SAS company and provider of data quality and integration solutions that increase the accuracy and reliability of enterprise-wide data assets, is expected to announce today a partnership with Donnelley Marketing, an infoUSA company and provider of proprietary business and consumer content.


The combination of Donnelley's infoCONNECT Web One Pass 24/7 hygiene and data enhancement and DataFlux solutions and services will provide DataFlux customers integrated Web access to postal file cleansing databases (NCOA, DSF, LACS, NES, DPVS and DMCOA), consumer and commercial data enhancement and consumer privacy databases.


Tony Fisher, president/CEO of DataFlux, said corporate data is a strategic asset, "so ensuring its quality is imperative. However, due to the tremendous amount of data being gathered and the variety of sources, data quality is often compromised."


To help solve this problem, Fisher said, DataFlux provides Intelligent Data Integration, an integrated data quality/integration solution that offers access to all customer information sources. Now, Donnelley is providing DataFlux with an online solution for accessing postal hygiene and enhancement products.


"The combination of DataFlux enterprise software with Donnelley's infoConnect Web One Pass provides a direct connection to this important data directly within the DataFlux environment, saving companies the time and expense of file reformatting and transformation," said Michael Morreale, Donnelley Marketing chief operating officer.


In other news, DataFlux said yesterday that it has teamed with Qsent Inc., a Portland, OR-based directory information services provider. The combination of Qsent's iQ411 customer contact information and DataFlux solutions and services will provide an additional source of customer data to help businesses solve their data quality and integration issues in real-time.


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