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Chico's Campaign Repeats a 'Miracle'

Chico's Campaign Repeats a 'Miracle'

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Chico's launched its third annual "May Is for Miracles" campaign this past spring to drive digital engagement and donations for hospitals.

Shriners Hospitals taps Leo Burnett as AOR

Shriners Hospitals taps Leo Burnett as AOR

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Shriners Hospitals for Children named Leo Burnett Business its agency of record (AOR) for all brand positioning, creative strategy, media and public relations initiatives, said Amy Ritzel, corporate director of PR for Shriners International and Shriners Hospitals for Children, on Jan. 6.

TechnoServe taps Merkle unit for direct mail donations processing

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TechnoServe, a nonprofit organization focused on using technology to help fight poverty in developing countries, tapped Merkle subsidiary Response Management Group to manage its nonprofit direct mail donation processing, said TechnoServe senior director of communications Anna Gibson.

When disaster strikes, email supplies nonprofits with speedy response rates

When disaster strikes, email supplies nonprofits with speedy response rates

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When a tornado hit Tuscaloosa, Ala., this past April, the American Red Cross had to act quickly to create a response plan. The organization, whose motto is preparedness, takes this philosophy to heart, from disaster relief down to its marketing programs.

Squeezed nonprofits look to direct mail

Squeezed nonprofits look to direct mail

Charities struggling in a weak economy are required to do more with less toward their fundraising efforts, so they are sharpening their messages and audience-segmentation tactics when it comes to direct mail campaigns.

Zico connects Facebook pledge to a healthy and charitable lifestyle

Zico connects Facebook pledge to a healthy and charitable lifestyle

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Zico brand coconut water's latest campaign features NBA star Kevin Garnett and allows consumers to pledge, through Facebook, to live a more natural lifestyle. It offers to give away Zico to one lucky fan each day, but also to make a donation to the Challenged Athletes Foundation for each pledge.

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